What’s “normal”?
Collagen was a flop, with 176 views. It, like Diatomaceous Earth - another flop (87 views), have some value as catalog content in my health/wellness category.
Something that’s completely obvious, but took me a little time to figure out, is that wishful thinking distorts how we interpret data. For example, with video views, how are you supposed to determine what a “normal” level of views would be for your content?
CBD has 2719 views. It’s easy to classify that as an outlier that’s not representative of how my other videos should perform. Recycling has 1136 views. Is that an outlier, too?
The reason why this even matters, is that it feels like it should be helpful to know if any particular video over or underperforms. For example, I released Employee Surveillance EXPOSED – Dad Ruins Bossware a few days ago.
Click to watch…
The first test happened at 11 hours, with the next at 18. The results didn’t look great. I changed the thumbnail and title, and hoped for the best. At 41 hours, YT started promoting the video. At 65 hours, I have 7k impressions, 3.3% CTR, 469 views, 32.7 watch hours, +9 subs, and 34.2% viewed. Also, 9 comments, 36 likes, and no dislikes.
Takeaways? I’m guessing that Bossware will end up around 700 views - like AI and Detoxes. That view count feels disappointing only because I’ve had videos that have done better - which brings me back to statistical outliers… I don’t have enough data to know where “normal” is.
The cool part is that, as I develop more of a subscriber base, the floor for any given video gets progressively higher. As long as the video is what they’re expecting from me, I get: high watch time percentage, 10 watch hours - minimum, and a bigger catalog of content.
The no dislikes thing ties in with the low comment count… there’s not much that’s controversial about employee surveillance, because it’s awful. I need to be sure to include subjects that don’t have consensus, as far as public sentiment goes.
In the time it took me to type a couple paragraphs, I got 10 more views, and .6 more watch hours. Neat.
Speaking of the back catalog, I got an unexpected 20 (or so) watch hours from a couple Amazon Vine tax videos. They are both REALLY short, but people flocked to them because… TAX TIME!
