Well, that was weird
After weeks of YouTube ignoring content posted in the single video promotion (SVP) shadow of Dad Ruins Bossware, it was nice to see Dad Ruins Ridesharing have a nice little run.
If only SVP hadn’t killed Red Light, Essential Oils, and Chiropractors. Or did it?
For those of you who have been following along from home, I did re-release MLMs before Chiropractors. The result? 283 views. Not great, but way more than when my videos appear trapped behind SVP.
The problem is that I don’t know if:
I wasn’t under SVP, but my videos couldn’t be matched to an audience (seems unlikely)
I wasn’t under SVP, but only ardent subscribers were interested (more likely)
I was under SVP (unknown likelihood)
Because nobody wants to be responsible for their failures, I naturally am leaning more towards #3.
Re-releasing MLM was an attempt to test for #2, but it’s been a while since the initial release of MLM, meaning that the footprint of my subscribers has changed a lot. I think I’ll try re-releasing Essential Oils as a second test. Since you’re not supposed to re-release unchanged content, I’m sure there will be some light editing.
So, finally to the weird thing I alluded to in the title…
Ridesharing had over 700 views in 2 days. Usually, the videos that will take off take a bit longer than that. Oddly, I’ve had a couple other videos have similar behavior. I’ll have a steep view curve with decent AVP and CTR, and then it just stops at around 700 views or 10k impressions. I guess they just show weakness on one or more indicators and stop being promoted, but it’s just so abrupt.
48 stats?
720 views, 50.2 hours, +30 subscribers, 4.6% CTR, 4:10 AVD (vs. 9:06 vid length), 92.5% non-sub watch time. Not too shabby.
Next up? Dad Ruins Incogni (and other data privacy services)
Also in the works? Dad Ruins TikTok & Instagram Shops, Dad Ruins Nutrifol, and Dad Ruins Life360. If anyone wants to volunteer as an artist or video editor, I’m eager to work with you :)
